The best supermarket Sauvignon Blanc under £10 in the UK
If you want a reliable bottle for under a tenner, here's the shortcut: pick up a New Zealand Sauvignon Blanc.
That sounds like a wine snob's tip, but it comes straight from the numbers. We matched around a thousand supermarket wines under £10 to their Vivino ratings and grouped them by country. New Zealand wasn't just top, it was miles ahead.
The numbers
Wines under £10 (per 75cl) at eight UK supermarkets, by country:
| Country | Wines | Average rating | 3.8 or higher |
|---|---|---|---|
| New Zealand | 60 | 3.89 | 78% |
| Portugal | 46 | 3.70 | 43% |
| Italy | 194 | 3.61 | 28% |
| Argentina | 67 | 3.61 | 6% |
| France | 207 | 3.60 | 24% |
| Spain | 136 | 3.56 | 15% |
| USA | 85 | 3.54 | 18% |
| Chile | 129 | 3.53 | 10% |
| Australia | 306 | 3.48 | 10% |
| South Africa | 91 | 3.46 | 10% |
Nearly four in five New Zealand wines under £10 hit 3.8 or more. For Australia, the country with by far the most wine on the shelf at this price, it's one in ten.
It's really about the Sauvignon
Most New Zealand wine at this price is Sauvignon Blanc, mostly from Marlborough. Compare the same grape from different countries, all under £10:
- New Zealand: 3.96 average (46 wines)
- France: 3.65
- Spain: 3.59
- South Africa: 3.50
- Chile: 3.49
- Australia: 3.34
Same grape, very different results. New Zealand Sauvignon has a style people clearly love: zingy, fresh, a bit of passion fruit and cut grass. It's also hard to make badly at scale, which is why cheap versions still do well.
The best ones, and where they're cheapest
All rated 4.0 or higher on Vivino, under £10, prices per 75cl with loyalty card where there is one:
- Salmon Run Marlborough Sauvignon Blanc: 4.2 from 3,321 ratings. £7 at Waitrose.
- All Good Things Marlborough Sauvignon Blanc: 4.2, but only 81 ratings so far. £7.50 at Tesco (Clubcard), Morrisons (More Card) and Asda.
- Villa Maria Private Bin Sauvignon Blanc: 4.1 from nearly 80,000 ratings. £8.75 at Sainsbury's (Nectar), Waitrose and Asda. It's £11.75 at Ocado.
- The Ned Sauvignon Blanc: 4.1 from 29,000 ratings. £9 at Sainsbury's (Nectar) and Asda.
- Mud House Marlborough Sauvignon Blanc: 4.0. £7 at Sainsbury's with Nectar, against £10.25 on the shelf.
- Brancott Estate Sauvignon Blanc: 4.0 from 70,000 ratings. £7.50 at Tesco (Clubcard) and Asda. It's £10.75 at Waitrose and Sainsbury's.
- Yealands Sauvignon Blanc: 4.0. £7.50 at Sainsbury's with Nectar, £8 at Ocado.
- Freeman's Bay Marlborough Sauvignon Blanc: 4.0. £6.99 at Aldi. The cheapest 4.0 New Zealand wine we found.
Salmon Run Marlborough Sauvignon Blanc£7.00 at Waitrose★ 4.2 on Vivino · 3,321 ratingsSee it at Waitrose
Villa Maria Private Bin Sauvignon Blanc£8.75 with Nectar at Sainsbury's★ 4.1 on Vivino · 79,576 ratingsSee it at Sainsbury's
The Ned Sauvignon Blanc£9.00 with Nectar at Sainsbury's★ 4.1 on Vivino · 29,091 ratingsSee it at Sainsbury's
Brancott Estate Sauvignon Blanc£7.50 with Clubcard at Tesco★ 4.0 on Vivino · 70,909 ratingsSee it at Tesco
Notice how much the same bottle moves between shops. Brancott is £7.50 at one supermarket and £10.75 at another. Check before you buy.
Where New Zealand doesn't win
It's not magic. New Zealand Pinot Noir under £15 is fairly ordinary. Oyster Bay Pinot Noir rates 3.6, Villa Maria Cellar Selection 3.7. Good Pinot costs more, wherever it's from.
And if you don't like Sauvignon Blanc's sharp, grassy style, no rating will change that. For a softer white under £10, Portugal is the next best bet. Vinho Verde from Aldi (£4.69, rated 4.0) and Waitrose (£7.50, rated 3.9) both did well.
How we did this
We collected every wine listed on eight UK supermarket websites on 11 and 12 November 2026 and matched each one to its Vivino page. This post uses matched 75cl wines under £10 with at least 25 Vivino ratings. Prices use the loyalty card price where there is one, are per 75cl, and will have changed since. We left out third-party sellers on Tesco's website.