What is Tesco Marketplace? Why some wine on Tesco's website costs far more
Search for Champagne on Tesco's website and you'll find Perrier-Jouët Grand Brut at £50. Scroll a bit further and you'll find the same bottle, same size, for £69.39.
Same website, same wine, £19 apart. What's going on?
Most of Tesco's online wine isn't Tesco's
Tesco runs a marketplace. Other companies list their products on Tesco's website, and Tesco takes a cut. It looks almost exactly like the normal shop.
When we collected every wine on Tesco's website, there were 1,643 of them. 907 were sold by someone other than Tesco. That's 55%.
These are the sellers we found, with how many wines each listed:
| Seller | Wines |
|---|---|
| Drinx.com | 255 |
| Saxtys Wines | 164 |
| Beviqua | 158 |
| Hard To Find Whisky | 149 |
| DrinkSupermarket.com | 105 |
| Lay & Wheeler | 58 |
| Others | 18 |
Nothing about this is hidden, exactly. But it's easy to miss when you're scrolling on your phone.
How much more do they charge?
The marketplace mostly sells fancier stuff. The middle marketplace wine costs £47 a bottle, against £9.95 for wines Tesco sells itself. That's partly because it's where the gift boxes, magnums and big-name Champagne live.
The fairer test is the same wine sold in two places. We found 43 standard 75cl wines on Tesco's marketplace that we could also find sold by Tesco itself or at another big supermarket. 39 of the 43 were dearer on the marketplace. The typical markup was about 30%.
Some examples, all standard 75cl bottles:
| Wine | Marketplace | Cheapest supermarket |
|---|---|---|
| Perrier-Jouët Grand Brut | £69.39 | £41.00 Waitrose (£50 sold by Tesco itself) |
| Codorníu Clásico Brut Cava | £22.99 | £9.50 Ocado |
| Penfolds Bin 311 Chardonnay | £39.95 | £26.00 Waitrose |
| Louis Jadot Meursault | £77.19 | £65.00 Sainsbury's |
| Laurent-Perrier Cuvée Rosé | £78.99 | £60.00 Ocado |
The Cava is the one that gets us. £22.99 for a wine that's £9.50 elsewhere, with a Vivino rating of 3.6. Nobody would pay that on purpose.
It's not always worse, to be fair. Laurent-Perrier Cuvée Rosé is £82 sold by Tesco itself, so the £78.99 marketplace price actually beats it. But Ocado has it at £60.
How to spot a marketplace listing
On Tesco's website, look for "Sold by" under the price. If it names anyone other than Tesco, it's a marketplace listing. A few other clues:
- No Clubcard Price. None of the 907 marketplace wines we found had one.
- Gift boxes, engraved bottles, "hampers" and multi-packs. These are nearly all marketplace.
- Delivery is separate. It comes from the seller, not with your Tesco shop, and may have its own charge.
None of this means the sellers are dodgy. Some are long-established wine merchants. But if you're buying a bottle you could pick up in any big supermarket, you're probably paying for the convenience.
The bottom line
If a well-known bottle looks pricey on Tesco's website, check who's selling it. The same wine is often a fiver to £20 cheaper sold by Tesco itself or at another shop.
On our main page you can compare a wine's price across all eight supermarkets before you buy.
How we did this
We collected every wine listed on Tesco's website, plus seven other supermarkets, on 11 and 12 November 2026. We recorded the seller for each Tesco listing. To compare like for like, we matched wines to the same Vivino entry, and compared standard 75cl bottles only, leaving out gift sets, magnums and multi-packs. Prices change often, so check before you buy.