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I Heart Merlot
Red · Spain · Merlot · 11% ABV
Cheapest at Morrisons: £5.50 a bottle. The dearest is Sainsbury's at £5.95, so shopping around saves £0.45. Rated 3.1 on Vivino from 1,893 ratings.
That makes it rated below most red wines at this price. Of the 132 red wines we track at £4–£7 a bottle, 118 rate higher and 6 rate lower.
Where it's cheapest
Standard 75cl bottle. Member prices need the shop's loyalty card.
| Shop | Price | Member price | Shop rating | |
|---|---|---|---|---|
| Morrisons Cheapest | £5.50 | – | ★ 3.0 (2) | View at Morrisons |
| Sainsbury's | £6.45 | £5.95 Nectar | ★ 4.5 (15) | View at Sainsbury's |
Other sizes
Half bottles, magnums and boxes, with the price scaled to a 75cl bottle so you can compare.
| Shop | Size | Price | Per 75cl | |
|---|---|---|---|---|
| Morrisons | 18.7cl | £2.25 | £9.02 | View |
Is it any good?
Vivino's drinkers give it 3.1 out of 5 from 1,893 ratings (see it on Vivino). Most supermarket wine lands between 3.4 and 4.0, and 3.8 or more is a good sign at any price. Shoppers who reviewed it on the supermarkets' own sites average 4.3 from 17 reviews, but shop reviews run high for almost every wine.
Better-rated for the same money
Red wines at a similar price or less that rate higher on Vivino.
Baron Amarillo Reserva Rioja★ 3.6 · 7,438 ratings · £5.99 at Aldi View
Aldi Buenas Vides Organic Malbec★ 3.6 · 1,761 ratings · £5.39 at Aldi View
Ch Pierre Bordeaux★ 3.6 · 1,253 ratings · £5.49 at Sainsbury's View
★ 3.5 · 14,627 ratings · £5.50 at Tesco View
How much of the price is duty?
At 11%, a 75cl bottle carries £2.53 of alcohol duty, plus VAT on top. Duty rises on 1 February 2027 to £2.64 a bottle, so expect the shelf price to creep up by about 14p.
How we compare
We check the wine listed on each supermarket's website every day and match it to its Vivino page. Prices per bottle use the loyalty card price where there is one. Prices change often, so check the shop before you buy. We're not linked to any of the shops or to Vivino.